FACULTAD DE EDUCACIÓN, ECONOMÍA Y TECNOLOGÍA DE CEUTA
Faculté
University of Kragujevac
Kragujevac, SerbiaPublications en collaboration avec des chercheurs de University of Kragujevac (1)
2024
-
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Journal of Retailing and Consumer Services, Vol. 78