A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

  1. Martínez, R.G.
  2. Carrasco, R.A.
  3. García-Madariaga, J.
  4. Gallego, C.P.
  5. Herrera-Viedma, E.
Proceedings:
Procedia Computer Science

ISSN: 1877-0509

Year of publication: 2019

Volume: 162

Pages: 281-289

Type: Conference paper

DOI: 10.1016/J.PROCS.2019.11.286 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus