A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

  1. Martínez, R.G.
  2. Carrasco, R.A.
  3. García-Madariaga, J.
  4. Gallego, C.P.
  5. Herrera-Viedma, E.
Actas:
Procedia Computer Science

ISSN: 1877-0509

Ano de publicación: 2019

Volume: 162

Páxinas: 281-289

Tipo: Achega congreso

DOI: 10.1016/J.PROCS.2019.11.286 GOOGLE SCHOLAR lock_openAcceso aberto editor
Fonte de datos: Scopus