Improving the effectiveness of advertising in internet social networking

  1. Rejón-Guardia, F.
  2. Sánchez-Fernández, J.
  3. Muñoz-Leiva, F.
Book:
IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications

ISBN: 9781466629196

Year of publication: 2013

Volume: 2-3

Pages: 1244-1272

Type: Book chapter

DOI: 10.4018/978-1-4666-2919-6.CH056 GOOGLE SCHOLAR
Data source: Scopus