Improving the effectiveness of advertising in internet social networking
- Rejón-Guardia, F.
- Sánchez-Fernández, J.
- Muñoz-Leiva, F.
Livre:
IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications
ISBN: 9781466629196
Année de publication: 2013
Volumen: 2-3
Pages: 1244-1272
Type: Chapitre d'ouvrage