Las emociones como estrategia de comunicación en las elecciones europeas de 2019VOX
- Giselle García Hípola
- Sergio Pérez Castaños
ISSN: 2172-0223
Argitalpen urtea: 2021
Zenbakien izenburua: Nuevas formas de comunicar
Zenbakia: 43
Orrialdeak: 20-27
Mota: Artikulua
Beste argitalpen batzuk: Más poder local
Laburpena
By using data collected form the Project Platform Europe, this article aims at analyzing how VOX has used emotions as an electoral strategy in the past 2019 European Elections. Thus, the use of emotions, rational elements, degree of personalization and the usage of humor and negative content in the selected materials will be analyzed, as a way to check the strategy developed by this right-wing populist radical political formation.