Las emociones como estrategia de comunicación en las elecciones europeas de 2019VOX
- Giselle García Hípola
- Sergio Pérez Castaños
ISSN: 2172-0223
Année de publication: 2021
Titre de la publication: Nuevas formas de comunicar
Número: 43
Pages: 20-27
Type: Article
D'autres publications dans: Más poder local
Résumé
By using data collected form the Project Platform Europe, this article aims at analyzing how VOX has used emotions as an electoral strategy in the past 2019 European Elections. Thus, the use of emotions, rational elements, degree of personalization and the usage of humor and negative content in the selected materials will be analyzed, as a way to check the strategy developed by this right-wing populist radical political formation.