Customer perceived integrated marketing communications: A segmentation of the soda market

  1. Suay-Pérez, F.
  2. Penagos-Londoño, G.I.
  3. Porcu, L.
  4. Ruiz-Moreno, F.
Aldizkaria:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Argitalpen urtea: 2022

Alea: 28

Zenbakia: 4

Orrialdeak: 448-464

Mota: Artikulua

DOI: 10.1080/13527266.2021.1915853 GOOGLE SCHOLAR
Datuen iturria: Scopus