Customer perceived integrated marketing communications: A segmentation of the soda market

  1. Suay-Pérez, F.
  2. Penagos-Londoño, G.I.
  3. Porcu, L.
  4. Ruiz-Moreno, F.
Revue:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Année de publication: 2022

Volumen: 28

Número: 4

Pages: 448-464

Type: Article

DOI: 10.1080/13527266.2021.1915853 GOOGLE SCHOLAR
La source de données: Scopus