La simulación como herramienta de aprendiza para la dirección estratégica

1. Arias Aranda, Daniel
2. Romerosa Martínez, María Mercedes
3. Navarro Paule, Andrés J.
4. Haro Domínguez, María del Carmen
5. Ortega Egea, María Teresa

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Abstract

Educational methodology advances move forward according to technological progress. Simulation games emulate reality with high standards precision levels which allows a true and complete training in business management. This paper analyzes how simulation games can be applied to Strategic Management teaching through a specific methodology which intends to involve students into a particular business environment. This experience has been successfully put into practice at the University of Granada in Spain.

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