La simulación como herramienta de aprendiza para la dirección estratégica
- Arias Aranda, Daniel
- Romerosa Martínez, María Mercedes
- Navarro Paule, Andrés J.
- Haro Domínguez, María del Carmen
- Ortega Egea, María Teresa
ISSN: 1131-6985
Argitalpen urtea: 2008
Zenbakia: 18
Orrialdeak: 33-50
Mota: Artikulua
Beste argitalpen batzuk: Cuadernos de estudios empresariales
Laburpena
Educational methodology advances move forward according to technological progress. Simulation games emulate reality with high standards precision levels which allows a true and complete training in business management. This paper analyzes how simulation games can be applied to Strategic Management teaching through a specific methodology which intends to involve students into a particular business environment. This experience has been successfully put into practice at the University of Granada in Spain.