The influence of cultural intelligence on intention of internet use

  1. Angel Luis Coves Martínez 1
  2. Carmen M. Sabiote Ortiz
  3. Juan Miguel Rey Pino
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Revista:
Spanish journal of marketing-ESIC

ISSN: 2444-9695,  2444-9709

Año de publicación: 2018

Volumen: 22

Número: 2

Páginas: 231-248

Tipo: Artículo

DOI: 10.1108/SJME-04-2018-0024 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Spanish journal of marketing-ESIC

Resumen

Purpose – Each culture is defined by norms, beliefs and values which influence and complicate individual thoughts and actions. Cultural intelligence (CQ) is a novel concept that reflects the ability of individuals of certain cultures to adapt to the general conditions of a different society. This study aims to explore the relationship between CQ and technology adoption in the form of intention to use the internet. Design/methodology/approach – This quantitative empirical study, based on data from a questionnaire completed by 201 university students, proposes three models to analyse the direct, indirect and moderating influence of the CQ on intention to use the internet. Findings – The study reveals that CQ has an indirect influence on the intention to use the internet. Originality/value – Most research to date has focused on analysing the influence of CQ in the crosscultural field. This work contributes to the development of the concept of CQ as a decisive factor in a globalised world and analyses its impact on the internet, a tool that is fundamental at all levels.

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Información de financiación

The present study was made possible thanks to the funding received via the research project of the Spanish Ministry for the Economy and Competitiveness (ECO2012-39217) and the research project P11 SEJ8104 of the Junta de Andalucía.

Financiadores

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