La influencia de la web en la reputación onlineEl caso de tripadvisor y minube

  1. BASTIDAS MANZANO, ANA BELÉN
  2. SÁNCHEZ FERNÁNDEZ, JUAN
  3. CASADO ARANDA, LUIS ALBERTO
Revista:
Revista Internacional de Turismo, Empresa y Territorio. RITUREM

ISSN: 2530-7134

Año de publicación: 2018

Volumen: 2

Número: 2

Páginas: 3-27

Tipo: Artículo

DOI: 10.21071/RITUREM.V4I0.11522 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista Internacional de Turismo, Empresa y Territorio. RITUREM

Resumen

El turismo en España representa el principal sector económico del país y se posiciona como un gran impulsor de arrastre de nuestra economía. El auge de las nuevas tecnologías y el proceso de digitalización (conocido como Web 2.0) está teniendo importantes repercusiones en la forma con que las organizaciones turísticas ofrecen sus servicios y los clientes interactúan con ellas. El presente trabajo pretende explorar la importancia de la Web en la generación de una reputación online en las empresas del sector turístico. Concretamente, compara la influencia de dos plataformas de comunidades virtuales de viajeros (Tripadvisor y MiNube) como generadoras de contenido de recomendaciones en la creación de la imagen y reputación de un destino turístico. El usuario como generador de contenido se convierte entonces en una pieza fundamental para dar valor a las empresas del sector. Es aquí donde la sociología del turismo ocupa un papel fundamental en el estudio del nuevo turista en el entorno de la Travel 2.0. Los resultados del estudio corroboran la importancia del contenido web generado por usuarios como factores clave en la reputación del destino turístico y relevancia en la gestión de los viajes.

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