An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective

  1. Muñoz-Leiva, F.
  2. Viedma-del-Jesús, M.I.
  3. Sánchez-Fernández, J.
  4. López-Herrera, A.G.
Zeitschrift:
Quality and Quantity

ISSN: 0033-5177 1573-7845

Datum der Publikation: 2012

Ausgabe: 46

Nummer: 4

Seiten: 1077-1095

Art: Artikel

DOI: 10.1007/S11135-011-9565-3 GOOGLE SCHOLAR