How green should you be: Can environmental associations enhance brand performance
ISSN: 0021-8499, 1740-1909
Year of publication: 2008
Volume: 48
Issue: 4
Pages: 547-563
Type: Article
ISSN: 0021-8499, 1740-1909
Year of publication: 2008
Volume: 48
Issue: 4
Pages: 547-563
Type: Article