How green should you be: Can environmental associations enhance brand performance

  1. Montoro-Rios, F.J.
  2. Luque-Martínez, T.
  3. Rodríguez-Molina, M.-A.
Revue:
Journal of Advertising Research

ISSN: 0021-8499,  1740-1909

Année de publication: 2008

Volumen: 48

Número: 4

Pages: 547-563

Type: Article

DOI: 10.2501/S0021849908080525 GOOGLE SCHOLAR
La source de données: Scopus