To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce

  1. Herzallah, D.
  2. Muñoz Leiva, F.
  3. Liébana-Cabanillas, F.
Journal:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Year of publication: 2022

Volume: 16

Issue: 4

Pages: 477-493

Type: Article

DOI: 10.1108/JRIM-05-2021-0145 GOOGLE SCHOLAR
Data source: Scopus