To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce

  1. Herzallah, D.
  2. Muñoz Leiva, F.
  3. Liébana-Cabanillas, F.
Aldizkaria:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Argitalpen urtea: 2022

Alea: 16

Zenbakia: 4

Orrialdeak: 477-493

Mota: Artikulua

DOI: 10.1108/JRIM-05-2021-0145 GOOGLE SCHOLAR
Datuen iturria: Scopus