The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce
- Molina-Prados, A.
- Muñoz-Leiva, F.
- Prados-Peña, M.B.
ISSN: 1361-2026
Year of publication: 2022
Volume: 26
Issue: 3
Pages: 495-515
Type: Article