The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce

  1. Molina-Prados, A.
  2. Muñoz-Leiva, F.
  3. Prados-Peña, M.B.
Aldizkaria:
Journal of Fashion Marketing and Management

ISSN: 1361-2026

Argitalpen urtea: 2022

Alea: 26

Zenbakia: 3

Orrialdeak: 495-515

Mota: Artikulua

DOI: 10.1108/JFMM-12-2020-0275 GOOGLE SCHOLAR

Objetivos de desarrollo sostenible