The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
- Porcu, L.
- del Barrio-García, S.
- Kitchen, P.J.
- Tourky, M.
Journal:
Journal of Business Research
ISSN: 0148-2963
Year of publication: 2020
Volume: 119
Pages: 435-443
Type: Article