The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
- Porcu, L.
- del Barrio-García, S.
- Kitchen, P.J.
- Tourky, M.
Revista:
Journal of Business Research
ISSN: 0148-2963
Ano de publicación: 2020
Volume: 119
Páxinas: 435-443
Tipo: Artigo