Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (Imc)?

  1. Porcu, L.
  2. del barrio-García, S.
  3. Alcántara-Pilar, J.M.
  4. Crespo-Almendros, E.
Journal:
International Journal of Advertising

ISSN: 0265-0487

Year of publication: 2017

Volume: 36

Issue: 1

Pages: 121-141

Type: Article

DOI: 10.1080/02650487.2016.1185207 GOOGLE SCHOLAR
Data source: Scopus