Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (Imc)?

  1. Porcu, L.
  2. del barrio-García, S.
  3. Alcántara-Pilar, J.M.
  4. Crespo-Almendros, E.
Aldizkaria:
International Journal of Advertising

ISSN: 0265-0487

Argitalpen urtea: 2017

Alea: 36

Zenbakia: 1

Orrialdeak: 121-141

Mota: Artikulua

DOI: 10.1080/02650487.2016.1185207 GOOGLE SCHOLAR

Objetivos de desarrollo sostenible

Datuen iturria: Scopus