A review of psycho-vs. socio-linguistics theories: An application to marketing research

  1. Alcántara-Pilar, J.M.
  2. del Barrio-García, S.
  3. Crespo-Almendros, C.
  4. Porcu, L.
Buch:
Analyzing the Cultural Diversity of Consumers in the Global Marketplace

ISBN: 9781466682627

Datum der Publikation: 2015

Seiten: 227-255

Art: Buch-Kapitel

DOI: 10.4018/978-1-4666-8262-7.CH011 GOOGLE SCHOLAR

Objetivos de desarrollo sostenible

Datenquelle: Scopus