A review of psycho-vs. socio-linguistics theories: An application to marketing research

  1. Alcántara-Pilar, J.M.
  2. del Barrio-García, S.
  3. Crespo-Almendros, C.
  4. Porcu, L.
Book:
Analyzing the Cultural Diversity of Consumers in the Global Marketplace

ISBN: 9781466682627

Year of publication: 2015

Pages: 227-255

Type: Book chapter

DOI: 10.4018/978-1-4666-8262-7.CH011 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus