Going with the consumer towards the social web environment: A review of extant knowledge

  1. Rodríguez-Ardura, I.
  2. Martínez-López, F.J.
  3. Luna, P.
Journal:
International Journal of Electronic Marketing and Retailing

ISSN: 1741-1033,  1741-1025

Year of publication: 2010

Volume: 3

Issue: 4

Pages: 415-440

Type: Article

DOI: 10.1504/IJEMR.2010.036885 GOOGLE SCHOLAR
Data source: Scopus