CSR activities and consumer loyalty: The effect of the type of publicizing medium

  1. Mercadé-Melé, P.
  2. Molinillo, S.
  3. Fernández-Morales, A.
  4. Porcu, L.
Journal:
Journal of Business Economics and Management

ISSN: 2029-4433,  1611-1699

Year of publication: 2018

Volume: 19

Issue: 3

Pages: 431-455

Type: Article

DOI: 10.3846/JBEM.2018.5203 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus