Transmission of family identity and consumer response: do consumers recognize family firms?
- Ibáñez, M.J.
- Alonso Dos Santos, M.
- Llanos-Contreras, O.
ISSN: 1355-2554
Year of publication: 2022
Volume: 28
Issue: 1
Pages: 6-25
Type: Article
Journal:
International Journal of Entrepreneurial Behaviour and Research