Transmission of family identity and consumer response: do consumers recognize family firms?
- Ibáñez, M.J.
- Alonso Dos Santos, M.
- Llanos-Contreras, O.
ISSN: 1355-2554
Année de publication: 2022
Volumen: 28
Número: 1
Pages: 6-25
Type: Article
Revue:
International Journal of Entrepreneurial Behaviour and Research