How Cultural Beliefs and the Response to Fear Appeals Shape Consumer’s Purchasing Behavior Toward Sustainable Products
- Rodríguez-Priego, N.
- Montoro-Ríos, F.J.
Büchersammlung:
Innovation, Technology and Knowledge Management
ISSN: 2197-5701, 2197-5698
Datum der Publikation: 2018
Seiten: 47-62
Art: Buch-Kapitel