How Cultural Beliefs and the Response to Fear Appeals Shape Consumer’s Purchasing Behavior Toward Sustainable Products
- Rodríguez-Priego, N.
- Montoro-Ríos, F.J.
Book Series:
Innovation, Technology and Knowledge Management
ISSN: 2197-5701, 2197-5698
Year of publication: 2018
Pages: 47-62
Type: Book chapter