Reputation and leadershipa study about reputational transfer in family and non-family firms
- Moreno Domínguez, María Jesús
- Martín Zamora, María Pilar
- Serrano Czaia, Isabel
- Rodríguez Ariza, Lázaro
ISSN: 1131-6837
Year of publication: 2022
Volume: 22
Issue: 1
Pages: 65-80
Type: Article
More publications in: Management Letters / Cuadernos de Gestión
Abstract
El objetivo principal de este trabajo es determinar la influencia de la familia en la transferencia reputacional entre la empresa y su directivo. En el ámbito de la empresa familiar, la fuerte identificación de la familia con la compañía ha propiciado el estudio de la relación entre la reputación corporativa y el nivel de participación de la familia. Sin embargo, está pendiente de investigación la transferencia mutua de reputación entre la empresa familiar y su directivo. Por esta razón, el estudio pretende asimismo contrastar que la reputación corporativa contribuye a la de su directivo, estudiando cómo incide en esa relación la presencia de una familia en la gestión y/o control de la empresa. A tal efecto, utilizando los rankings publicados por el Monitor Español de Reputación Corporativa (MERCO) relativos a empresas y líderes más reputados en España para el período 2001-2017, se han formulado diferentes modelos econométricos con datos de panel. Los resultados obtenidos, con importantes implicaciones prácticas, contribuyen a la investigación en reputación y, especialmente, a la literatura sobre empresa familiar. En este sentido, los resultados ponen de manifiesto no solo que el carácter familiar de la empresa otorga una ventaja reputacional a la compañía y a su líder, sino que la reputación de los directivos de la empresa familiar se transfiere a la reputación corporativa en un plazo más breve que cuando la empresa no comparte ese carácter.
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