Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry: An Extended Abstract

  1. Porcu, L.
  2. del Barrio-García, S.
  3. Alcántara-Pilar, J.M.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2017

Pages: 385-389

Type: Book chapter

DOI: 10.1007/978-3-319-47331-4_70 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus