Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry: An Extended Abstract
Liburu bilduma:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Argitalpen urtea: 2017
Orrialdeak: 385-389
Mota: Liburuko kapitulua