The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance

  1. Porcu, L.
  2. del Barrio-García, S.
  3. Alcántara-Pilar, J.M.
  4. Crespo-Almendros, E.
Büchersammlung:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Datum der Publikation: 2016

Seiten: 433-438

Art: Buch-Kapitel

DOI: 10.1007/978-3-319-29877-1_90 GOOGLE SCHOLAR
Datenquelle: Scopus