The Mediating Role of Integrated Corporate Communication on the Relationship Between Organizational Culture and Market Performance

  1. Porcu, L.
  2. del Barrio-García, S.
  3. Alcántara-Pilar, J.M.
  4. Crespo-Almendros, E.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2016

Pages: 433-438

Type: Book chapter

DOI: 10.1007/978-3-319-29877-1_90 GOOGLE SCHOLAR
Data source: Scopus