Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study

  1. Casado-Aranda, L.-A.
  2. Sánchez-Fernández, J.
  3. Viedma-del-Jesús, M.I.
Journal:
Journal of Interactive Marketing

ISSN: 1520-6653,  1094-9968

Year of publication: 2022

Volume: 57

Issue: 2

Pages: 296-322

Type: Article

DOI: 10.1177/10949968221087259 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus