Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study
ISSN: 1520-6653, 1094-9968
Année de publication: 2022
Volumen: 57
Número: 2
Pages: 296-322
Type: Article
ISSN: 1520-6653, 1094-9968
Année de publication: 2022
Volumen: 57
Número: 2
Pages: 296-322
Type: Article