Modelling consumer response to differing levels of comparative advertising

  1. del Barrio‐García, S.
  2. Luque‐Martínez, T.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2003

Volume: 37

Issue: 1-2

Pages: 256-274

Type: Article

DOI: 10.1108/03090560310453299 GOOGLE SCHOLAR
Data source: Scopus