Modelling consumer response to differing levels of comparative advertising

  1. del Barrio‐García, S.
  2. Luque‐Martínez, T.
Revue:
European Journal of Marketing

ISSN: 0309-0566

Année de publication: 2003

Volumen: 37

Número: 1-2

Pages: 256-274

Type: Article

DOI: 10.1108/03090560310453299 GOOGLE SCHOLAR
La source de données: Scopus