An Integrative Decision-Making Mechanism for Consumers’ Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics

  1. Giráldez-Cru, J.
  2. Chica, M.
  3. Cordón, O.
Journal:
International Journal of Fuzzy Systems

ISSN: 2199-3211,  1562-2479

Year of publication: 2023

Volume: 25

Issue: 1

Pages: 59-79

Type: Article

DOI: 10.1007/S40815-022-01385-X GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus