Unveiling the drivers and outcomes of IMC capability: Insights from consumer market companies in Pakistan

  1. Ayaz Ahmad 1
  2. Salniza Md. Salleh 2
  3. Selvan a/l Permual 2
  4. Lucía Porcu 3
  5. Wisal Ahmad 4
  1. 1 University Islamabad
  2. 2 Northern University of Malaysia
    info

    Northern University of Malaysia

    Jitra, Malasia

    ROR https://ror.org/01ss10648

  3. 3 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

  4. 4 Kohat University of Science & Technology (Kohat, Pakistan)
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Libro:
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
  1. Lucía Porcu (coord.)
  2. Salvador del Barrio García (coord.)

Editorial: Editorial Universidad de Granada ; Universidad de Granada

ISBN: 9788433868312

Año de publicación: 2021

Páginas: 112-115

Congreso: International Conference on Corporate and Marketing Communications (25. 2021. Granada)

Tipo: Aportación congreso

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Fuente de los datos: Dialnet