Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type
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Universidad de Granada
info
- Lucía Porcu (coord.)
- Salvador del Barrio García (coord.)
Verlag: Editorial Universidad de Granada ; Universidad de Granada
ISBN: 9788433868312
Datum der Publikation: 2021
Seiten: 68-74
Kongress: International Conference on Corporate and Marketing Communications (25. 2021. Granada)
Art: Konferenz-Beitrag