Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type
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Universidad de Granada
info
- Lucía Porcu (coord.)
- Salvador del Barrio García (coord.)
Publisher: Editorial Universidad de Granada ; Universidad de Granada
ISBN: 9788433868312
Year of publication: 2021
Pages: 68-74
Congress: International Conference on Corporate and Marketing Communications (25. 2021. Granada)
Type: Conference paper