Neural insights on the influence of hedonic and utilitarian web layouts on consumer value and choice
- Luis Alberto Casado Aranda
- Juan Sánchez Fernández
- Ana Belén Bastidas-Manzano
- Lucía Porcu (coord.)
- Salvador del Barrio García (coord.)
Verlag: Editorial Universidad de Granada ; Universidad de Granada
ISBN: 9788433868312
Datum der Publikation: 2021
Seiten: 45-49
Kongress: International Conference on Corporate and Marketing Communications (25. 2021. Granada)
Art: Konferenz-Beitrag