Neural insights on the influence of hedonic and utilitarian web layouts on consumer value and choice

  1. Luis Alberto Casado Aranda
  2. Juan Sánchez Fernández
  3. Ana Belén Bastidas-Manzano
Liburua:
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
  1. Lucía Porcu (coord.)
  2. Salvador del Barrio García (coord.)

Argitaletxea: Editorial Universidad de Granada ; Universidad de Granada

ISBN: 9788433868312

Argitalpen urtea: 2021

Orrialdeak: 45-49

Biltzarra: International Conference on Corporate and Marketing Communications (25. 2021. Granada)

Mota: Biltzar ekarpena

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Datuen iturria: Dialnet