Building heritage brand equity through social media sales promotion: The role of Power Distance

  1. Crespo-Almendros, E.
  2. Prados-Peña, M.B.
  3. Porcu, L.
  4. Alcántara Pilar, J.M.
Journal:
International Journal of Tourism Research

ISSN: 1522-1970,  1099-2340

Year of publication: 2023

Volume: 25

Issue: 3

Pages: 305-317

Type: Article

DOI: 10.1002/JTR.2569 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus