Building heritage brand equity through social media sales promotion: The role of Power Distance

  1. Crespo-Almendros, E.
  2. Prados-Peña, M.B.
  3. Porcu, L.
  4. Alcántara Pilar, J.M.
Aldizkaria:
International Journal of Tourism Research

ISSN: 1522-1970,  1099-2340

Argitalpen urtea: 2023

Alea: 25

Zenbakia: 3

Orrialdeak: 305-317

Mota: Artikulua

DOI: 10.1002/JTR.2569 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus