Revisión de usos y estrategias de divulgación científica en YouTube de contenido generado por instituciones científicas

  1. Testón Martínez, Sergio 1
  2. Alberich Pascual, Jordi 1
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Revista:
Documentación de las ciencias de la información

ISSN: 0210-4210,  1988-2890

Any de publicació: 2023

Títol de l'exemplar: Imágenes para la ciencia: la divulgación científica a través del audiovisual. Historia, perspectiva y futuro

Número: 46

Pàgines: 75-82

Tipus: Article

DOI: 10.5209/DCIN.83681 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Documentación de las ciencias de la información

Objectius de Desenvolupament Sostenible

Resum

The present paper carries out a study about the audiovisual dissemination and social communication uses and strategies on YouTube by a selection of outstanding national and international scientific institutions. The analysis of the quantitative and qualitative characteristics of the videos published on the platform by each of these institutions has allowed us to characterize their profile and dissemination style on YouTube. We have also concluded the influence of the duration of the videos and the variety of the languages in the diffusion rates reached, as well as that of the demographic variety and the communication styles used by these institutions in their satisfaction rates, among other things to consider.

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Fuente de los datos: Dialnet